JACKY LI
about.
Curiosity killed the cat, but I bet the cat was one heck of a strategist. My fascination with human psychology and behaviour is how I wandered into the world of advertising. I am a keen observer of the world through my eyes and first-hand experiences. Family, food and fun (sports) are the three fs I care about.
EXPERTISE
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Developing & Conducting Research
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Questionnaires, Workshops, Focus Groups, Interviews
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Market Analysis
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Customer Segmentation & Persona Development
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Employer Brand Strategy
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Brand Strategy
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Brand Architecture Strategy
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Creative Strategy
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Communications Planning
PASSIONS
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Sports: Basketball (go Raptors!)
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Comedy: Nate Bargazte (JFL Montreal is the place to be)
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Food: Pho (Nam in Richmond Hill, try their wings!)
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Travel: Next destination Machu Picchu
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Movie: Elemental (heart warming...)
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TV: Billions (seasons with Axelrod...)
